BING.com aka But Its Not Google

I’ve been seeing a lot of bing.com commercials lately so I thought it may be time to look into this ‘new’ search engine. In case you haven’t seen these yet you can check them out here.

Bing.com, formerly Live Search (live.com), formerly Windows Live Search, formerly MSN Search (msn.com), went fully online June 3 2009.

It sports some cool new features (specifically with video and image searches) but I just don’t get Microsoft. I’ve read the history behind this decision and I have a decent grasp on the business reasons behind it. But seriously, isn’t this just another example of Microsoft throwing a bunch of money at something needlessly? They are spending $80 – $100 million to advertise this ‘new’ search engine which, when it comes down to it, is just msn search with a new skin and some cool new bells and whistles. Why not just keep the branding they already have?

Business decisions and branding aside, I thought I’d give bing a try (the proof being in the pudding and whatnot). So far, I haven’t found a reason why it is any better than Google or Yahoo. I will continue using Google as my search engine of choice and don’t see switching any time soon.

If you would like to read more about this, Wikipedia is a good place to start.